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2XE, along with the Grebe mediumwave station WABC (Atlantic Broadcasting Co., New York), were purchased in 1928 by the newly formed Columbia Broadcasting System. WABC became the "O and O" flagship of CBS, which previously had leased time from New York's WOR. As W2XE, the shortwave outlet relayed WABC and CBS programs. In 1931-'32, it served as audio channel for shortwave television station W2XAB. Bill Schudt Jr., former Grebe publicity manager, was director of W2XAB.