Originally situated at Big Bear Lake and signing on as KFXB in 1925, the station moved to Los Angeles in 1927 and became KPLA. On November 15, 1929, KPLA's callsign was changed to KECA after being bought by radio pioneer Earle C. Anthony, the owner of KFI.
Earle C. Anthony was also the largest Packard automobile dealer, the originator with his father of the gas station concept and the first user of neon signs in the U.S.
An early 1940's photograph of the KFI/KECA studios, located at 141 North Vermont Avenue (Photograph with kind permission from Barry Mishkind whose interesting and informative website www.oldradio.com includes additional images and recollections from KFI's early days).
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